Sunday, 6 December 2015

Is fashion having a effect on our health?

When the fashion industry is brought into conversation there is always a discussion about body image and the affect fashion has upon us.


As Australia's, former editor, Kristie Clements says 'it cannot be denied that visually clothes fall better on a slimmer frame - but there is slim and there is scary skinny..' 

Is the fashion industry making us sick and having a dramatic effect on our health? This is the big question. studies have shown that;
 90% of British women feel body image anxiety. 
Eating disorders have doubled over the past 15 years.
50% of girls smoke to suppress their appetite. 
rates of depression in women has doubled between 2000 and 2010.

The fashion industry has been absorbed by thinner models. The 'paris thin' look consumed the nineties super models which lead to designers producing smaller and smaller sample sizers leading to the catwalk only seeing 'size zero' models and clothes. 

There is now starting to become a new move. A new move for more 'plus size' models appearing for marketing and within campaigns. There is now a gap in the market for plus size models as there is a grow and demand for them.

There are many high profile 'plus models' now for example Robyn Lawley, Candice Huffine and Katya Zharkova. Katya Zharkova is the first plus model to appear in cosmopolitan Russia and has worked with labels like forever 21 and silver Jeans.


Although this move for plus models is happening now, it was only a few years ago that it wasn't having such a big affect. In 2012 vogue published a front cover featuring Adele when, until now, she was at the hight of her fame. Vogue editor, Alexander Shulman, later revealed it was one of the worst selling issues of all times and that the popularity of adele did not translate into the fashion industry. 

Now is this new move happening for plus size models? 
Models aren't as skinny now as they were in the nineties and models like Katya Zharkova are displaying there figures with pride, with a healthy lifestyle but without the pressure to obey society's beauty standards and I personal think she looks amazing.

For a person that has personally struggled with weight and body issues, I understand the pressure we under living under the fashion industry and all I can is what are we going to do to change it. 

Do you think the industry is changing or is it changing us?
Plain Jayne x

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